Scope: Media Planning, Always On Ecommerce, Shopee Brand Day, Double Digit Campaigns
Objective: To build awareness, brand trust, and generate consistent ecommerce sales.
Strategy: Developed an omnichannel approach to surround our target audience with different messaging across the funnel. Conceptualised a quiz funnel landing page and consulted on website conversion rate optimization.
Results: Increased ROAS by 300% and drove offline footfall.