Scope: Media Planning, Always On Ecommerce, Festive Campaigns

Objective: To drive constant ecommerce sales while leveraging festive season for big sales push.

Strategy: Curated seasonal offers on top of always on offers to target different buyer persona. Developed a scaling strategy to increase spends by 8x during Q4 while maintaining ROAS.

Results: Achieved a 12x ROAS across all channels

Services: Consulting, Media