Scope: Media Planning, Always On Ecommerce, Festive Campaigns
Objective: To drive constant ecommerce sales while elevarging festive season for big sales push.
Strategy: Curated Reels first creatives together with KOL’s and Branded Content to showcase the product in action to generate interest and demand for the product.
Results: Improved ROAS from 1x to 5x while scaling spends by 4x.