Banking Client Case Study
Challenge
Paid media optimization was only towards CPL however there was no visibility on CRM data and lead quality
Solution
Implemented granular ad level tracking in paid media with a feedback loop of CRM data to understand lead quality and which campaigns were were delivering lower CPA
Results
Conversion rate of leads to sales improved by 11%
Dedicated conversion optimised landing page to drive traffic and collect leads
Case Study: Conversion rate improved by 5% after implementing Conversion Optimised Landing Page